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Thursday, September 30, 2010

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Please take a moment to share your thoughts in my latest blog at Tribe.  I look forward to hearing from you!

Wednesday, September 29, 2010

Putting the world of semiotics to good use in the market place

The science of semiotics involves the study of 'signs.'  Signs surround us.  Language is an ordering of signs.  The images that surround us are signs.  The images that appear to us on the Internet are signs.  Actions are signs.  In essence we are surrounded by a constantly shifting labyrinth of signs that communicate meaning to us at all times.Bill Gerardino's Twitter Link

In today's technologically based world businesses are in the unique position of using signs to communicate to their customers in a timely and cost effective way.  My chosen field is marketing and promotion of businesses through social networks, to  use the science of semiotics to practical value and genuine profitability.  To accomplish this it is my task to educate my customer on how signs are communicated in addition to what they communicate.  This means that anything experienced by a potential customer of a business must be carefully considered.  And then to adjust and focus these images into a unified vision that delivers the right message to their customer base.

While the opportunities for advancement are endless it means todays business world must carefully consider what technologies to use, what social networks best fit their desired outcome, and to make sure their on-line message is consistent with their personal and professional strategies.

It is my task to help these entities get results in an effective and timely fashion, to enable them to understand and utilize the technology of internet and the science of semiotics to their best advantage.

This work is a work of turning today's vision into tomorrow's reality, to create forward motion that adapts to today's rapidly shifting marketing and promotional tools.

The challenges are endless and the rewards are without number.

In this blog we will explore the theories of semiotics in such a way that it creates possibility for the business and for the consumer, to leave all feeling that they have grasped something new and exciting that transforms the world of communication and assures profitability.

The world of technology has made this possible and the science of semiotics has made it possible to better understand and utilize current marketing and promotional trends.

I invite all individuals to share their experiences, to look around them with a keen eye and see how pervasive this world of signs are.  Include articles on theory, new business ventures that can benefit from this study, to relate their personal experiences and to connect through this amazing phenomena that we call social networking